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Why should I use promotional products for my business in 2023?

Marketing Promotional Products
Promotional products are a powerful, cost-effective marketing tool that increase brand recognition, loyalty, and sales. Customizable and versatile, they help businesses stand out, build customer relationships, and reach wider audiences. Invest in promotional products to grow your business and attract new customers.

Promotional products have been around for decades, and for good reason. They are a powerful marketing tool that can help businesses (like yours!) increase sales and make a lasting impression on their audience. In fact, promotional products are the #1 way to make an impact on your audience and increase sales!  

What are promotional products?

So, what exactly are promotional products? They are items that are branded with a company's logo or message and given away (or sold) to customers or even potential customers. These items can range from pens and keychains to t-shirts and water bottles. The possibilities are endless, and so are the benefits! 

They'll remind people of your brand.

One of the biggest benefits of promotional products is that they are a tangible reminder of your brand. When a customer receives a promotional product, they are more likely to remember your brand and keep it top of mind. This can lead to increased brand recognition and loyalty, which can ultimately lead to increased sales. Research shows that 76.1% of consumers remember the brand of a company thanks to a promotional item they received in the past year, versus only 53% who could remember a print or television ad from the past month, and only 27% recalled an online ad. 

They'll help you stand out.

Promotional products are also a great way to stand out from the competition. In today's crowded marketplace, it can be SO difficult to differentiate your brand from others. However,  by offering creative and practical promotional products, you can set yourself apart and make a lasting impression on your audience. 

They are more cost effective than traditional advertising.

Another benefit of promotional products is that they are cost-effective. Compared to other forms of advertising, such as printed or digital ads, promotional products are relatively inexpensive. This means that even small businesses with limited budgets can afford to invest in promotional products and reap the benefits. 

They are completely customizable.

Promotional products are also highly customizable. You can choose from a wide range of products and customize them with your logo or message that reflects your brand. This allows you to tailor your promotional products to your specific audience and marketing goals. 

They are a great relationship builder.

In addition to increasing sales and brand recognition, promotional products can also help you build relationships with your customers. When you give a customer a promotional product or merch item, you are showing them that you value their business and appreciate their loyalty. This can help to foster a sense of goodwill and trust, which is the foundation of a long-term customer relationship. 

They turn customers into your brand reps.

Lastly, promotional products are a great way to reach a wide audience. When a customer uses or wears a promotional product, they are essentially becoming a walking billboard for your brand! This can help to increase brand exposure and reach new customers who may not have otherwise heard of your business. 
Merch and promo products are powerful marketing tool that can help you increase sales, build brand recognition, and make a lasting impression on your audience. Whether you're a small business or a large corporation, investing in promotional products is a smart and cost-effective way to not only grow, but to reach new customers. So what are you waiting for? Give it a try and see the impact it can have on your business. 

Originally Published April 9, 2023
“We run hard so you can rest easy.”
LeadDogs is a decorated apparel and promotional products company in Orlando, Florida. We help businesses, brands, nonprofits, schools, churches, and influencers take the lead.
Sales Office:
1064 W Hwy 50 #102
Clermont, Florida 34711, USA

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