Promotional products and merch are great ways to increase brand awareness and loyalty, but choosing the right products can be a challenge. Here are some things to consider when selecting promotional products for your business, organization, or brand.
Who are you trying to reach? What are their interests and needs? What types of products do they use every day? By understanding your audience, you can choose products that will resonate with them and help build brand loyalty.
Another key factor to consider when choosing promotional products is the occasion. Are you promoting a new product or service? Are you attending a camp or conference? Are you celebrating a milestone or holiday? The occasion will help determine the type of product you choose and the message you want to convey.
Your promotional products should reflect your brand and its values. Choose products that align with your brand’s personality and messaging.For example, If your brand is eco-friendly, go sustainable with your products!
The quality of your promotional products is important. You want to choose products that are well-made and will last. Don’t get me wrong, more affordable or lower-quality products have their place but make sure to consider the longevity of the products that interest you and how they will reflect your brand before investing!
Practicality is an important factor to consider when choosing promotional products. Products that are useful and practical are more likely to be used and appreciated by your audience. Consider products like tote bags, water bottles, or phone chargers that can be used on a daily basis.
The design of your promotional products is also important. Choose products that are visually appealing and well-designed. Make sure your branding is prominent but not overwhelming. Consider working with a designer to create custom artwork that will make your products or merchandise stand out!
In summary, choosing the right promotional products for your business in 2023 requires you to take a birds-eye view of your audience, occasion, brand, quality, practicality, and design. By following these tips, you can select products that will help increase brand awareness and loyalty, and ultimately drive business growth. Don’t know where to start? Send us a DM, Email, online form, smoke signal, carrier pigeon, whatever it takes to let us help you get started!