Tees, hoodies, hats, and much more!
Get Started
Promotional Products
Order conversation piece products
Get Started
Events & Conferences
Crush your next conference
Get Started
Custom Merch
We create high quality, personalized wear
Get Started
Order Fulfillment
You make fans, we ship them your gear
Get Started
Online Shops
Your new shop is just a few clicks away
Get Started
About us
Get A Quote

How to choose the right promotional products for your business 

Business Strategy
Selecting the right promotional products is crucial for increasing brand awareness and loyalty. To make the best choice, consider your audience, the occasion, brand alignment, product quality, practicality, and appealing design. By focusing on these aspects, you can effectively boost brand recognition and drive business growth. Reach out to us for assistance in getting started.

Promotional products and merch are great ways to increase brand awareness and loyalty, but choosing the right products can be a challenge. Here are some things to consider when selecting promotional products for your business, organization, or brand. 

1. Know your audience.

Who are you trying to reach? What are their interests and needs? What types of products do they use every day? By understanding your audience, you can choose products that will resonate with them and help build brand loyalty. 

2. Consider the occasion.

Another key factor to consider when choosing promotional products is the occasion. Are you promoting a new product or service? Are you attending a camp or conference? Are you celebrating a milestone or holiday? The occasion will help determine the type of product you choose and the message you want to convey. 

3. Choose products that align with your brand.

Your promotional products should reflect your brand and its values. Choose products that align with your brand’s personality and messaging.For example, If your brand is eco-friendly, go sustainable with your products!  

4. Look for quality.

The quality of your promotional products is important. You want to choose products that are well-made and will last. Don’t get me wrong, more affordable or lower-quality products have their place but make sure to consider the longevity of the products that interest you and how they will reflect your brand before investing! 


5. Consider the practicality of the product.

Practicality is an important factor to consider when choosing promotional products. Products that are useful and practical are more likely to be used and appreciated by your audience. Consider products like tote bags, water bottles, or phone chargers that can be used on a daily basis. 

6. Don’t forget about design.

The design of your promotional products is also important. Choose products that are visually appealing and well-designed. Make sure your branding is prominent but not overwhelming. Consider working with a designer to create custom artwork that will make your products or merchandise stand out! 

In summary, choosing the right promotional products for your business in 2023 requires you to take a birds-eye view of your audience, occasion, brand, quality, practicality, and design. By following these tips, you can select products that will help increase brand awareness and loyalty, and ultimately drive business growth. Don’t know where to start? Send us a DM, Email, online form, smoke signal, carrier pigeon, whatever it takes to let us help you get started! 

Originally Published April 21, 2023
“We run hard so you can rest easy.”
LeadDogs is a decorated apparel and promotional products company in Orlando, Florida. We help businesses, brands, nonprofits, schools, churches, and influencers take the lead.
Sales Office:
1064 W Hwy 50 #102
Clermont, Florida 34711, USA

Our Simple Promise
Your proof within 48 hours
Easy order tracking
Our best work on every order
Top Products
LA Apparel 1801GD
Otto 5 Panel Hat
Teardrop Flag
Liberty Bags 8866
Shaka Wear SHGD
Independent Trading Co. IND4000
Gildan G180
Comfort Colors C1717
© 2022, All Rights Reserved, LeadDogs LLC